Art Direction, Interaction & Visual Design

Lancôme - Complexion Finder. A digital tool to help customers find their personalised base make-up routine.

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The Story
To coincide with the launch of a new Lancôme foundation Meri Media was tasked with creating an interactive tool that aided online customers with choosing the right base routine when an in-person consultation was not possible.

Via a series of questions customers were presented with a personalised routine, step by step tips on how to apply the product and a breakdown of how it complemented their specific skincare requirements.

I was responsible for the user experience and visual design of the tool, along with product photography and video content.

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After being taken through a set of questions, customers are provided with their individual base routine, where they have the option to add to basket, and watch personalised videos.

Product Art Direction

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With special thanks to Meri Media Agency

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