Art Direction & Creative Strategy

The Little Ones

Commercial Kids Specific

As Art Director at lululemon, one of my responsibilities was the creative strategy and art direction for ivivva; a sub-brand of lululemon which makes clothes specifically for Girls’. 

Working with these girls was a riot and opened up other dimensions and skills in art direction for me. Here are some of my favourites…


With special thanks —

Creative partner and production: Another

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