As a senior creative, I have over 15 years of experience helping brands create successful 360 marketing campaigns, brand moments, and product stories. My style is highly conceptual and holistic when approaching a brief. Combined with my detail-orientated nature and strategic thinking, the outcome is beautifully crafted, emotion-driven work that drives business growth. My approachable leadership style fosters strong creative teams and enables effective collaboration with cross-functional partners and senior leaders.

My true motivation lies in building brand love and crafting narratives. The industry is at a pivotal time where we have to create epic change to protect our planet; from the operational roots of a business through to how we market. As a creative professional who ultimately 'sells products', I have to participate in this change. You can find more information here.

After living and working in the UK and North America, I have recently returned to the UK with my family and am eager to explore new freelance opportunities.